Hijacked

Your company’s systems are not the only things being rewired.

Cognitive Debt begins in the human brain. Constant stimulation, stress, screen use, and rapid switching train us to seek easier answers and avoid the sustained thought difficult decisions require. In the opening chapters of Hijacked, Jim Koetting explores how the distraction economy fragments attention, how dopamine and cortisol shape behavior, and why leaders cannot create cultures of focus when their own nervous systems have been trained for reaction.